As a Creative Director and Writer, Lisa Elin’s ethos is best defined by the union of visual aesthetics and brand strategy. She provides creative direction, content creation, and strategy to amplify user experiences for world-renowned names in the luxury, fashion, sports, lifestyle, and food and beverage industries. Her writing is valued for her innate ability to find the heart, humor, and connections crucial for engagement. From conceptualization to full-scale production, she brings over fifteen years of New York and Los Angeles advertising, publishing, and photo industry experience to any project she takes on, whether it’s the launch of UFC’s official magazine to rebranding luxury beauty brand Alkim Me. Recognizing that no two projects are ever the same, Lisa takes a thoughtful, holistic, and considered approach to helping brands enhance engagement across print, digital, social, and experiential platforms, while maintaining a unique and authentic voice.
â€“ Jisoo Hong, Creative Director at Thakoon